Sport Environment launch Blue Electric and a new dealership with ePropulsion UK

Sport Environment, the sports marketing company founded by triple round the world yachtsman Conrad Humphreys, has today announced the launch of Blue Electric, a new marine technology start-up providing electric propulsion solutions and products to the marine leisure and recreation market.

The move comes on the back of Sport Environment’s track record working with a number of leading technology brands including LG, Motorola and UK mobile device manufacturer, Bullitt Group on their sport and environment programmes. 

Blue Electric launches as a new UK dealer for ePropulsion, the global leader in electric drive systems for boats and a business that is deeply integrated in water sports and innovation. 

Since 2001, Sport Environment has been involved with several high-tech sailing projects, including managing Motorola’s global sponsorship of the 2004-5 Vendee Globe Race campaign.  It is currently providing the on water operational support the Great Britain Sail GP event in Plymouth, part of global sailing and entertainment series founded by America’s Cup winning skipper, Sir Russell Coutts and Oracle Founder, Larry Ellison

Conrad Humphreys, Managing Director of Sport Environment

Conrad Humphreys said “I’m thrilled to announce Blue Electric, the new high-tech division of Sport Environment. Our focus will be to help our customers transition to electric propulsion and cleaner technologies that support and protect our blue environment.

I’m delighted to join ePropulsion UK as a new dealer in Plymouth, Britain’s Ocean City. ePropulsion is not just the global leader in electric drives for boats, they are also a company with a desire to transform the way we interact with water and the marine life that it contains.

Plymouth has one of the largest natural harbours in Europe which is the perfect place for marine leisure sports. We are expecting to see a boom in the micro-mobility and marine transportation sectors and I look forward to helping our customers transition to electric propulsion. The boating future here in Plymouth is Blue Electric.”

Steve Bruce, Managing Director ePropulsion UK

“We are delighted to welcome Conrad and Blue Electric to our rapidly expanding network of dealers who are committed to making a difference. And we share his mission to help people enjoy a better boating experience and become better custodians of our planet.

Since we met at Plymouth’s inaugural Green Tech Boat Show, I’ve been inspired by the blend of community and commercial projects Conrad is involved in and his passion for protecting and improving the environment. We’re all looking forward to an exciting journey working together.”

For further information please contact:

Liz Rushall, Rushall Marketing, email: phone: 07718 317601

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